Social bookmarking has really been a game-changer for internet marketers. Social bookmarking provides yet another avenue for a website owner to get more exposure and to increase traffic. Dozens if not hundreds of social bookmarking sites have sprung up across the internet, each vying for attention. Some of the most popular ones that you are probably already familiar with are Digg, Delicious, Reddit, Propeller, Slashdot, and Stumbleupon. If your website gets bookmarked on one of these sites, and the content is quite compelling, it could potentially “go viral.” Social bookmarking is a wonderful method of helping the little guy rise to the top, provided the little guy has put effort into his/her creation. It’s not a free ride, but like America’s/Britain’s Got Talent, it can help a “nobody” get exposure so their talents may shine before the online world.
An excellent way to utilize social bookmarking is to also get backlinks with them. Many of the social bookmarking sites have PR and are dofollow. When you bookmark your website across a wide variety of sites, you not only have the potential to get traffic, but you can also raise your search engine rankings. And not only should you bookmark your “money site”, but you should also bookmark pages from which you have built links back to your money site. This is backlinks to backlinks, and it can be a very effective way to boost the power of your links. Besides boosting the power of your backlinks, it also helps to get them indexed. If you have gone to the trouble of building forum and signature backlinks, you need to make sure they get indexed. Using automated social bookmarking software such as Social Submitter, you can bookmark a website on up to 125 or more social bookmarking sites in a matter of a few minutes (after you have your accounts set up on the various sites). Many times your bookmarked websites will be indexed in a matter of minutes!
Google’s algorithm seems to be gravitating more and more towards social bookmarking. If you think about it, it makes sense, because who better to tell the popularity and relevance of a website than social networks of people (“human editors”) — kind of like word of mouth advertising?
In your quest for search engine domination, don’t pass up the social bookmarking phenomenon. It’s yet another arrow in your quiver to get exposure to your website and to build pagerank. Social bookmarking on autopilot is well worth the investment if you want to compete with the Big Dogs.
